The choice of web technology depends on the client’s needs, the functionality of the website and the load. The most popular today is of course WordPress, for complex applications such as NextJS. In the following, we explain how and why we use all of them.
WordPress – easy managing
If you want an easy to manage, medium or small-sized website as your company’s business card, there’s no point in making things complicated and we’ll create a website for you on WordPress using Elementor. WordPress can also make the page perfectly SEO-friendly.
React – dynamic and interactive
React is our go-to tool when it comes to building modern, smooth, and fast web applications. We typically use React for corporate intranets and customer portals where search engine visibility is not important.
NextJS – power and SEO in one packet
When you need a website that loads at lightning speed and is a favorite of Google, we use Next.js. It combines the flexibility of React with the advantages of server-side rendering and static pages, making your website both fast and visible.
Tailwind CSS– design born in code
Tailwind gives us the freedom to create clean, scalable, and aesthetic designs right in the development environment, resulting in websites that are as functional as they are beautiful.
Google Firebase, Amazon Web Services
If a project requires data processing or user management, we connect it to a suitable database. We use recognized and secure cloud solutions for this.
And more
These are the basics, but we often introduce new tools.
Third-party interfaces – when the web really needs to work
Payments
Stripe, PayPal, Montonio, Maksekeskus – we integrate all common payment solutions so that the customer experience is smooth, secure, and reliable.
E-commerce systems
WooCommerce, Shopify, Erply or a completely custom solution – we connect products, inventory and deliveries. If necessary, we build an API-based infrastructure that automatically synchronizes data.
AI
We develop and train advanced AI models like YOLOv12 for object detection, image recognition, and automation tasks. Our team customizes datasets, fine-tunes performance, and integrates trained models into real-world applications.
See more at notara.ee
Analytics and tracking
Google Analytics, Meta Pixel, Tag Manager – we integrate tools that help you measure, understand, and optimize. All without disrupting the user experience.
Automations and CRMs
Do you want new contacts to automatically move to your CRM (e.g. HubSpot, Pipedrive, Zoho)? Or do you want web forms to send a Slack or email notification? Or would you even want a custom-built CRM for your business? Automations save time and reduce manual labor.
